This week we talk about the benefits of looking at your business through your customer’s eyes. What makes you stand out? What journey are you taking them on?
We also outline Craig’s online course for artists who are interested in breaking into the film industry. Outlining the learner’s journey is very similar to creating a roadmap for your customer’s journey.
Outline of This Episode:
- [0:30] Introduction – Your customer roadmap – what makes you special?
- [1:20] Subscribe on iTunes
- [2:26] You need to know your customer to know how to sell.
- [3:35] All Experiencing trash disposal services in a timely and clean way.
- [5:39] The Business Model Canvas and The Business Model Generation.
- [7:55] Membership Model and monthly Subscription services allows customer to have access to all content – NetFlix, Adobe Creative Suite.
- [11:10] How solopreneurs are using membership model.
- [12:50] Considering customer experience level to offer tiers of products.
- [15:00] The learning journey.
- [16:55] Craig’s Typography class – keeping students’ motivated and engaged.
- [18:00] Telling students what their final results will be.
- [20:00] Outlining Craig’s Scenic Art Online Course [The Course Canvas and PreSell Your Course]