Continuing from our conversation last week about networking and collaboration, and how people buy from those that they like, this week we talk about how to develop that Know, Like, and Trust Factor.
After staying up to watch the Oscars, we are a little loopy in this one, but we manage to discuss the importance of live video in building the Like factor, and the importance of referrals and providing valuable results as a way to develop Trust.
We also discuss Craig’s revelation that he wanted to create an online course about how artists can break into the film world as scenic artists. We take the last few minutes to think about what problem this course will solve and next steps to getting it out to market.
Outline of This Episode:
- [0:25] Introduction – Recording after the Oscars.
- [2:30] Like factor – share, engage your audience, use video.
- [3:53] Like factor – creating a newsletter, share your stories. [The CourseCoder Newsletter]
- [6:20] Engaging your audience during live streams, making them feel important.
- [9:00] Live moments can be risky, but can be epic.
- [10:13] Trust factor – Through referrals and getting people results.
- 12:30] How offering online courses adds to the trust factor.
- [13:18] Craig’s big course idea – becoming a scenic artist.
- [15:38] Legally protecting your ideas.
- [17:08] Planning Craig’s course. [The Course Canvas]
- [20:20] The problem – making a stable income and having an exciting art career; art schools not providing students with this career path.
- [20:53] The solution – Know what a scenic artist is and how to get a job in that field.
- [21:34] Next steps – preselling and validating this course idea.
- [23:00] Support for course coders. [CourseCoders Unite]